For Media Inquiries Email: ali@sirotapr.com

FORBES: New Auction House Sells Eight Cars In After-Hours Bidding

After the last car rolled off the block, the buying and selling didn’t end at the Aspen Snowmass automobile auction–it just changed venues. The Finest Automobiles Auction house sold eight of the 61 vehicles up for sale on its September 17 live auction after hours using its online bidding platform. Overall, 6% of the vehicles were sold during...

Read Article

SPORTS CAR DIGEST: The Finest Aspen 2016 – Auction Results

The Finest Aspen 2016 auction was held Saturday, September 17 at the Snowmass Club in Aspen, Colorado, resulting in $2,807,450 in total sales and a 68 percent sell-through rate. Of the overall sales, fourteen vehicles were sold online via Proxibid at the Finest Automobile Auctions’ second event.

Read Article

CLASSICCARS.COM: Aspen/Snowmass results endorse new auction house’s mission...

One of Bradley Farrell’s missions in launching the immodestly named Finest Automobile Auctions company was to break some traditions. One of those traditions was “grinding,” putting pressure on consignors to lower their reserve prices when bids on their vehicles were falling short of those levels on the auction block...

Read Article

FORBES: New Auction House marries new technology with old business model...

Bradley Farrell, CEO of The Finest Automobile Auctions, wants to let you in on a little secret from behind the scenes at high ticket car auctions. Vehicles that roll off the auction block without a sale may still get sold that day, but it usually happens in a back room with a handshake deal, he says, and often at a lower price than the original seller’s reserve price...

Read Article

The Finest to be Official Auction House of the Boca Raton Concours d’Elegance.

We’re proud to announce our third live auction is to be at the 11th annual Boca Raton Concours d’Elegance, the nation’s fastest growing Concours and the world’s largest for charity. World class collector cars will cross the block on Saturday, February 11, at the Boca Raton Resort & Club.

CLASSICCARS.COM: Docket set for inaugural Aspen/Snowmass collector car auction

Rocky Mountain peaks and golden-leafed aspens — it only seems fitting — will provide backdrop for the first classic car auction in Aspen/Snowmass, Colorado, and Bradley Farrell, founder of The Finest Automobile Auctions, thinks he’s assembled a sales docket that fits the local environment.

Read Article

SPORTS CAR MARKET: The Finest Automobile Auctions sells $3.4 million at Inaugural...

A 1968 Lamborghini 400GT was the high sale at $577,500 during The Finest Automobilie Auctions June 11 sale at The Elegance at Hershey. A 1927 Bugatti 38A brought $440,000, and a 1929 Bugatti Type 40A sold for $375,000....

Read Article

Sports Car Digest: The Finest Hershey 2016 - Auction Results

The Finest Hershey 2016 auction was held Saturday, June 11 in Hershey, Pennsylvania at the Elegance at Hershey Concours, resulting in $3,463,700 in total sales and a 63 percent sell-through rate. Of the overall sales, four vehicles were sold online via Proxibid at the Finest Automobile Auctions’ inaugural event.

Read Article

SPORTS CAR MARKET: The Finest Sets Docket for Inaugural Auction at Hershey Elegance

The Finest Automobile Auction unveils its first-ever live auction on June 11 at The Elegance at Hershey. Ray Farrell, founder of The Finest, said the docket includes more than 100 cars, including a one-off 1938 Mercedes-Benz 540K Norrmalm Cabriolet. The car is estimated to bring $950,000 to $1.3 million.

Read Article

HEMMINGS: New Hershey auction proves that even The Finest cars can be affordable

With a name like The Finest Automobile Auctions, one would assume that the upstart company’s debut live sale, tied to The Elegance at Hershey Concours d’Elegance, would be priced beyond the means of the casual collector. While nine lots did break the six-figure barrier, there were a considerable number of interesting automobiles that sold for more attainable prices, proving once again that bargains can be found for those willing to keep an open mind.

Read Article

CLASSICCARS.COM: New auction house launches with events at Hershey, Aspen

The second Keno Brothers auction will not take place in June during The Elegance at Hershey weekend as previously announced. Instead, the sale will be organized by The Finest, a new auction house being launched by former Keno chief operating officer Bradley R. Farrell.

Read Article

CLASSIC DRIVER: Unadulterated beauty at The Finest’s Hershey sale

For its second collector car sale, The Finest Automobile Auctions has presented a catalogue teeming with breathtakingly beautiful classics, on this occasion spanning nine decades…

Read Article

SPORTS CAR MARKET: The Elegance at Hershey’s First Auction

The Elegance at Hershey and The Finest Automobile Auctions are teaming up for a no-reserve auction on June 11. Featured lots include a 1972 Nissan Fairlady ZG, 1 1949 Maserati A6 1500 coupe and a 1938 Mercedes-Benz 540K Norrmalm Cabriolet.

Read Article

Business Insider: This new company wants to be the tech startup of the classic car...

Bradley Farrell, founder of the new, internet-age-friendly auction house The Finest Automobile Auctions, can certainly prove his classic-car chops. A collector specializing in pre-war Bugatti's, he will show one of his cars at the Pebble Beach Concours de'Elegance, one of the classic car world's elite events this summer.

Read Article

GEAR PATROL: The Finest Automobile Auctions Is Changing the Way You Bid on Classics

Bradley Farrell pulled over in the middle of a three-way stop in Bedford Hills, New York: “she’s all you.” I took a deep breath. “She” was a 1949 Maserati A6 1500 Coupe, of which only 61 were made — which is expected to sell at auction at The Elegance at Hershey on June 11 for over $700,000. He popped open the driver’s-side door and jumped out of the taut, midnight-blue machine; I nervously followed suit...

Read Article

PETROLICIOUS: Is This Jaguar XK120 The Vintage Race Car Of Your Dreams?

Today, Jaguar makes the F Type—one of the most beautiful vehicles currently in production. But it wasn’t too long ago Jaguar was void of a real sports car, nor was it the only stint in their history where they didn’t offer a driver’s car in their lineup. Much like the long awaited F Type, the English Cat failed to follow up its SS 100 for nearly a decade...

Read Article

HEMMINGS: Is Citroen’s 2CV 4×4 Sahara the most innovative off-roader ever built?

By the late 1950s, Citroen’s charming 2CV had established itself as a supremely capable car for the masses, offering affordable transportation to farmers and city-dwellers alike. Over rutted fields, muddy roads or cobblestone streets, the “Deux Chevaux” was nearly unstoppable, but there were still places even an experienced 2CV driver feared to tread...

Read Article

AUTOWEEK: This new boutique auction house wants to give classic-car sales a high-tech edge

Finest Automobile Auctions has developed a way to sell CCCA full classics to millennials If you’re looking for an easier way to spend a million dollars on a collectible car, then up-and-coming auction house Finest Automobile Auctions is for you. The new house is hosting its debut event at The Elegance at Hershey this June in Pennsylvania offering both live onsite and online bidding.

Read Article

HEMMINGS: Art Deco dasher – 1927 Bugatti Type 38A

By the late 1920s, Bugatti had established itself as a dominant force in motor racing with the hugely successful Type 35, but the French automaker was also producing superb grand touring cars. The Type 38A was one example, and it borrowed heavily from the company parts bin, using a stretched frame from the Type 30...

Read Article

MEN’S JOURNAL: The Car Auction Makes a Comeback

Shelling out six figures at a live auction isn’t a diversion for the faint of heart. Neither is riding shotgun on a stack of leather cushions in the cut-out passenger “seat” of a windshield-less 1954 Jaguar XK120M.

Read Article

AUTOMOTIVE RHYTHMS: The Finest Automobile Auctions Presents Inaugural...

The Finest Automobile Auctions, a new auction house focused on delivering the finest experience for collector car enthusiasts, will make its live auction debut at The Elegance at Hershey, one of the most important Concours events of the season, on Saturday, June 11 at 1:00 pm Eastern. Live online bidding for this auction will be available via Proxibid.

Read Article

YAHOO! FINANCE: The Finest Automobile Auctions Partners with Proxibid ...

The Finest Automobile Auctions, a new auction house focused on delivering the finest experience for collector car enthusiasts, and Proxibid, the world’s most trusted way to connect buyers and sellers of highly valued items, are pleased to present an impressive lineup of collector cars available for auction at The Elegance at Hershey.

Read Article

ASPEN SNOWMASS / Saturday, September 17th, 2016

The Elegance at Hershey / Saturday, June 11th, 2016